Selling through a distribution network does not necessarily mean you can't influence your sales performance, even if your brand is not set up to sell directly on platforms like Amazon and other major marketplaces. Here are some strategic moves to consider:
Identify Top Online Retailers in Your Niche: Seek out reputable online retailers that feature a variety of brands on their platforms. Establish a collaborative program with them to elevate your brand's positioning. This can be achieved through methods such as:
🚀 Getting consumers' eyeballs on their website's home banners.
🚀 Being featured on email campaigns.
🚀 Implementing retargeting campaigns on social media.
🚀 Creating bundles
🚀 Crafting an effective Google Shopping strategy.
Strengthen Relationships with Key Resellers on Amazon: Resellers are exposed to tons of data about your brand's performance! Pinpoint the resellers that consistently perform well with your products. Connecting and developing stronger relationships with them can yield valuable insights and data for better decision-making.
Tell your product story by providing eCommerce content to your resellers:
Investing the time in developing the best content is crucial. Prospects want to understand the critical value prop through images and copy when they land on your product pages.
Understand the Amazon Margin Chain: Different resellers may operate on varying profit margins due to Amazon's fee structure. Recognizing this can help you develop a co-op strategy between you, the seller, and the distribution channel so you can push more sales.
By implementing these strategies, you can strategically influence your brand's performance in online and e-commerce, even without a direct presence in significant marketplaces.
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