Advertising on Amazon is a must these days especially when Amazon is prioritizing sponsored tiles (Results) above the fold. Structuring your PPC campaigns shouldn't be a hard task but it will consume time and discipline.
At first you want to make sure you categorizing (Grouping) your products in a way that each campaign aims to the same solution (You can use ad groups to group your ads by brand, product, category, price range). For example, if you are selling tea and coffee you would likely create different campaigns for each (You can always use the portfolio tool)
Let's say you want to start with the coffee campaign, you can start with creating 2 campaigns, one will be a manual campaign and one will be an auto campaign - make sure that you are naming your campaigns in a way you can filter them by typing specific keywords like; coffee decaf - this will allow you to see the specifics of your campaigns as well as some high level results.
Now lets have a deep dive to the specifics of the manual campaign.
Set Sponsored campaign
Choose your ad group name - here is the trick - you want to structure your ads in a way that you're separating your branded, non branded and competitor ad groups. it will help you a lot in the future.
Choose the ASINs that you would like to promote.
Chose your keywords - if you don't have a list in mind you can always use tools like revers listing by Helium 10
Lunch your campaign.
Now you you should have two campaigns under the same group.
1. Auto campaign
2. Manual campaign with 3 ad groups:
Branded.
Non branded - (Generic keywords that users will search to find a solutions
like yours).
Competitor - This is like using branded keywords, but it involves using the
names of competitors' brands and products.
Boom! You are super ready to start crushing it! don't forget to learn more about auto campaigns and how to optimize them.
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